Finding Yourself without GPS
by Kate Greene
Text Source: Technology Review
Google's new technology could enable location-finding services on cell phones that lack GPS.
As more mobile phones tap into the Internet, people increasingly turn to them for location-centric services like getting directions and finding nearby restaurants. While Global Positioning System (GPS) technology provides excellent accuracy, only a fraction of phones have this capability. What's more, GPS coverage is spotty in dense urban environments, and in-phone receivers can be slow and drain a phone's battery.
To sidestep this problem, last week Google added a new feature, called My Location, to its Web-based mapping service. My Location collects information from the nearest cell-phone tower to estimate a person's location within a distance of about 1,000 meters. This resolution is obviously not sufficient for driving directions, but it can be fine for searching for a restaurant or a store. "A common use of Google Maps is to search nearby," says Steve Lee, product manager for Google Maps, who likened the approach to searching for something within an urban zip code, but without knowing that code. "In a new city, you might not know the zip code, or even if you know it, it takes time to enter it and then to zoom in and pan around the map."
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