May 24, 2007
May 21, 2007
An Empirical Approach to Understanding Privacy Valuation
It is a paper by Luc Wathieu who is an associate professor in the Marketing unit at Harvard Business School.
What do consumers value and why? Researchers on privacy remain stumped by a "privacy paradox." Consumers declare that they value privacy highly, yet do not take steps to guard it during transactions. At the same time, consumers feel unable to enact their preferences on privacy. Clearly, scholars need a more nuanced understanding of how consumers treat information privacy in complex situations. To test the hypothesis that there is a homo economicus behind privacy concerns, not just primal fear, Wathieu and Friedman conducted an experiment based on a real-world situation about the transmission of personal information in the context of car insurance. Their experiment was based on a previous case study about marketing processes that use membership databases of trusted associations (such as alumni associations) to channel targeted deals to members through a blend of direct mail and telemarketing. Key concepts include:
Contrary to some research, the chief privacy concern appears based on data use, not data itself.
There is consumer demand for social control that focuses on data use.
Sophisticated consumers care about economic context and indirect economic effects.
May 07, 2007
Stop REAL ID: Reject National Identification
45 organizations representing transpartisan, nonpartisan, privacy, consumer, civil liberty, civil rights, and immigrant organizations have joined to launch a national campaign to solicit public comments to stop the nation's first national ID system: REAL ID.
The groups joining in the anti-REAL ID campaign are concerned about the increased threat of counterfeiting and identity theft, lack of security to protect against unauthorized access to the document's machine readable content, increased cost to taxpayers, diverting of state funds intended for homeland security, increased costs for obtaining a license or state issued ID card, and because the REAL ID would create a false belief that it is secure and unforgeable.
This effort builds on the momentum that is signaling broad opposition to the REAL ID in the states. Montana has become the fifth state, following Maine, Idaho, Arkansas, and Washington, to prohibit cooperation with the Department of Homeland Security in implementing the REAL ID national identification system.
Under the Act, states and federal government would share access to a vast national database that could include images of birth certificates, marriage licenses, divorce papers, court ordered separations, medical records, and detailed information on the name, date of birth, race, religion, ethnicity, gender, address, telephone, e-mail address, Social Security Number for more than 240 million with no requirements or controls on how this database might be used. Many may not have the documents required to obtain a REAL ID, or they may face added requirements base on arbitrary and capricious decisions made by DMV employees.
May 02, 2007
Respectful Cameras
A new type of video surveillance protects the privacy of individuals.
By Brendan Borrell at Technology Review
A camera developed by computer scientists at the University of California, Berkeley, would obscure, with an oval, the faces of people who appear on surveillance videos. These so-called respectful cameras, which are still in the research phase, could be used for day-to-day surveillance applications and would allow for the privacy oval to be removed from a given set of footage in the event of an investigation.
"Cameras are here to stay, and there's no avoiding it," says UC Berkeley computer scientist Ken Goldberg. "Let's figure out new technology to make them less invasive." According to a 2006 report prepared by the New York Civil Liberties Union, the number of publicly and privately owned video cameras in Lower Manhattan increased by a factor of five between 1998 and 2005, and several thousand cameras are in place in Greenwich Village and Soho alone. The United Kingdom, however, holds the record for video surveillance. In a report filed on Tuesday, the information commissioner there estimates that there are four million video-surveillance cameras in the United Kingdom--that's one for every 14 people. Goldberg thinks of the respectful cameras as a compromise between advocates for privacy and those concerned about security.
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