Evolving Privacy Concerns
Facebook user Sean Lane bought a special gift for his wife. But his secret plans were ruined when information about his purchase was published through the social-networking site's new advertising system, Beacon.
Privacy concerns surfaced shortly after Beacon launched a month ago, prompting the activist group MoveOn, for example, to start a Facebook group protesting Beacon and to organize an online petition.
Stories such as this have many users concerned about their privacy. Last week, Facebook founder Mark Zuckerberg issued an apology and released a control that lets users turn off the system. But last weekend, experts at Yale Law School's symposium on reputation economies in cyberspace said that Facebook's privacy woes may not be over.
Beacon works by making use of partnerships that Facebook has formed with other websites, including Blockbuster and the New York Times.
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