Oh dear Reputation ¡

There is a grate quote by Alan Greenspan, former Chairman of the Federal Reserve “In today’s world where ideas are increasingly displacing the physical in the production of economic value, competition for reputation becomes a significant driving force, propelling our economy forward. Manufactured goods often can be evaluated before the completion of a transaction. Service providers, on the other hand, can offer only their reputation”

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Reputation Wikipedia definition
Reputation management Wikipedia definition
Reputation Research Networks Research network
“Strategic Reputation Risk Management” by Judy Larkin Book
Opinity - Because your reputation matters¡- Online social network
Reputation by Dingledine, Freedman, Molnar, Parkes and Syverson Paper