Economics & Privacy (II) Wathieu, Png, Hui.

More about economics and privacy:

Luc R. Wathieu is a associate professor at Harvard Business School, he is working on marketing and privacy concerns, prices, consumer habituation...

Marketing and Privacy Concerns

" When finer consumer information becomes available, competing firms sometimes target consumers too finely, disrupting scale economies prematurely. This leads to xcessive product variety or to the wasteful exclusion of certain consumer types. This aper suggests that privacy concerns emerge in anticipation of these effects. This interpretation of the privacy issue yields a number of counter-intuitive but realistic implications regarding the identity and behavior of concerned consumers. Market intermediaries and consumer communities that aggregate diverse consumer types to coarsen market access provide the most adequate resolution of privacy concerns. "

Paper about "Marketing and Privacy Concerns." Marketing Science (under second review).

Ivan Png is a professor in the School of Computing and Professor of Business Policy in the School of Business at the National University of Singapore.

In 2005 Png published this paper with Kai-Lung Hui, Assistant Professor, Department of Information Systems, School Of Computing, National University of Singapore:

"Economics of Privacy", for the Handbook of Information Systems and Economics, also AEI-Brookings Joint Center, Related Publication 05-06, June 2005