What European Consumer think about RFID

Capgemini, one of the world's foremost providers of Consulting, Technology and Outsourcing services, published Capgemini in February 2005, this report RFID and Consumers: What European Consumers Think About RFID and the Implications for Business.

" European consumers are beginning to recognise that Radio Frequency Identification (RFID) technology will bring real benefits to their everyday lives, reveals new research from Capgemini. The majority of respondents said they would buy RFID-enabled products if they meant potentially reducing car theft (70% of those surveyed), faster recovery of stolen items (68%) and improved security of prescription drugs (63%). Additional benefits of RFID identified as important to consumers include improved food safety and quality; faster, more reliable notification of recalls; and faster exit through store checkouts.

However, the study also found that concerns over privacy issues threaten to overshadow the benefits of RFID. More than half (55%) of those surveyed are either concerned or very concerned that RFID tags will allow businesses to track consumers via product purchases, while 59% are worried that RFID tags will allow data to be used more freely by third parties. " (Source Cap Gemini)