e-Privacy

Tom Cooper is a Manager in PricewaterhouseCoopers' Global Risk Management Solutions practice in London. He published this paper about "e-Privacy: the Key to Building Trust and Value On-Line".

Relationships between business and consumers are changing. Consumers expect socially responsible behaviour, and they expect businesses to be transparent and accountable in their dealings with them. It is clear that such considerations increasingly influence where consumers shop, what they buy, and which brands they trust.

And you can take a look at this book Building Public Trust: