May 24, 2007
May 21, 2007
An Empirical Approach to Understanding Privacy Valuation
It is a paper by Luc Wathieu who is an associate professor in the Marketing unit at Harvard Business School.
What do consumers value and why? Researchers on privacy remain stumped by a "privacy paradox." Consumers declare that they value privacy highly, yet do not take steps to guard it during transactions. At the same time, consumers feel unable to enact their preferences on privacy. Clearly, scholars need a more nuanced understanding of how consumers treat information privacy in complex situations. To test the hypothesis that there is a homo economicus behind privacy concerns, not just primal fear, Wathieu and Friedman conducted an experiment based on a real-world situation about the transmission of personal information in the context of car insurance. Their experiment was based on a previous case study about marketing processes that use membership databases of trusted associations (such as alumni associations) to channel targeted deals to members through a blend of direct mail and telemarketing. Key concepts include:
Contrary to some research, the chief privacy concern appears based on data use, not data itself.
There is consumer demand for social control that focuses on data use.
Sophisticated consumers care about economic context and indirect economic effects.
Publicado por Carlos Garea los 8:44 AM 0 comentarios
Etiquetas: Consumers, Harvard, Luc Wathieu
May 07, 2007
Stop REAL ID: Reject National Identification
Publicado por Carlos Garea los 8:44 AM 76 comentarios
Etiquetas: anti-REAL ID, USA privacy
May 02, 2007
Respectful Cameras
A new type of video surveillance protects the privacy of individuals.
By Brendan Borrell at Technology Review
"Cameras are here to stay, and there's no avoiding it," says UC Berkeley computer scientist Ken Goldberg. "Let's figure out new technology to make them less invasive." According to a 2006 report prepared by the New York Civil Liberties Union, the number of publicly and privately owned video cameras in Lower Manhattan increased by a factor of five between 1998 and 2005, and several thousand cameras are in place in Greenwich Village and Soho alone. The United Kingdom, however, holds the record for video surveillance. In a report filed on Tuesday, the information commissioner there estimates that there are four million video-surveillance cameras in the United Kingdom--that's one for every 14 people. Goldberg thinks of the respectful cameras as a compromise between advocates for privacy and those concerned about security.
Publicado por Carlos Garea los 8:18 AM 0 comentarios
Etiquetas: Berkeley, video surveillance
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