Future Lock-in

Future Lock-in: Or, I'll Agree to Do the Right Thing...Next Week
Todd Rogers and Max H. Bazerman
Harvard Business School WORKING KNOWLEDGE

Most of us believe that we should make certain choices—save more money or reduce gas consumption, for example—but we do not want to carry out these choices. In psychology this tension has been referred to as a "want/should" conflict. Rogers and Bazerman show through four experiments that people are more likely to choose what they believe they should choose when the choice will be implemented in the future rather than in the present, a tendency they call "future lock-in." They also discuss directions for future research and applications for public policy, an arena in which citizens are often asked to consider binding policies that trade short-term interests for long-term benefits.

Read the full article at Working Knowledge