The Kings' Tale

According to Seattle Post Intelligencer, Amazon.com is developing a system to gather and keep massive amounts of intimate information about its millions of shoppers, including their religion, sexual orientation, ethnicity and income. Its ability to do so emerged in a detailed patent application with the U.S. Patent & Trademark Office (Patent application 20060178946).

Andrew Orlowski publishes at The Register that US Privacy groups renewed last week their calls for search engines and commercial retailers to wipe their databases clean.

Ed Gottsman (Accenture Associate Partner) comments at Of SWFWAPs and Data Privacy “It would have to be very careful when deciding how it uses the data it possesses”

If customer is king, let your customers tell you what they want or you lose them forever.