New HBS Working Knowledge
Since this week there is a new and improved HBS (Harvard Business School) Working Knowledge.
And there is a Working Paper Spotlight: The Framing Effect of Price Format by Marco Bertini and Luc Wathieu (who wrote "Marketing and Privacy Concerns." Marketing Science.
How do consumers evaluate different pricing scenarios? This study looks at different pricing models to see which is more likely to result in positive customer perception.
No comments:
Post a Comment