Trust and . ..

Trust is just amazing.

What is trust? Let's wikipedia.

Trust in sociology is a relationship between people. It involves the suspension of disbelief that one person will have towards another person or idea. It especially involves having one person thinking that the other person or idea is benevolent, competent / good, or honest / true.

And Oprah Winfrey apologized to her national television audience last january for defending James Frey.

And why Oprah repaired her damaged personal brand.

Knowledge Wharton publishes this article about Trust/Oprah,


A Million Little Embellishments: Truth and Trust in Advertising and Publishing