Venky Shankar

Venkatesh (Venky) Shankar is Professor of Marketing and Coleman Chair in Marketing at the Mays Business School, Texas A&M University. He was a visiting scholar at the Sloan School of Management, MIT. His areas of specialization include Digital Business, Competitive Strategy, International Marketing, Pricing, Retailing, New Product Development, and Biotechnology.

He has different papers about Trust & Privacy:

Online Trust: A Stakeholder Perspective, Concepts, Implications, and Future Directions

Price Levels and Price Dispersion on the Internet