Customized

When experts talks about the future, we can hear words like customized, personal marketing, unique experience, and if companys are going to be closer to customers how are they going to manage privacy? Where are the borders between privacy & customized? Trust?

So to have an answer we can take a look at ECR ("Efficient Consumer Response") Europe web site.

ECR Europe took place The 10th Anniversary ECR Europe Conference & Marketplace last April in the Palais des Congrès in Paris. More than 200 speakers, including the CEO’s of leading companies from across Europe and the United States, discussed their experience of ECR in practice and the benefits for their bottom line. The theme this year was ‘Better Consumer Value – Growing the Cake Together’. The context was an increasingly price-driven market.

Presentation are available in ECR Europe web site.